With the end of financial year (EOFY) looming, businesses are presented with a unique opportunity to optimise their budgets and make strategic investments. One such way that businesses can invest in their marketing and branding is through the purchase of promotional products (you saw that coming, didn’t you!).
By using any remaining or left-over budget to purchase promotional products or apparel before the EOFY, businesses can experience benefits that go *well* beyond an immediate financial advantage. Here, we are breaking down five reasons why the EOFY is the perfect time for you to invest in your business promotional merchandise and apparel.
Use that budget before it’s gone!
One of the primary reasons to spend budget on promotional items in June is to maximise any remaining or left-over budget that you may have. By allocating your remaining funds towards promotional items, you ensure your budget is put to good use rather than risking potential budget cuts or reallocations. This can also help to maintain or even increase future budget allocations, so it’s a win all round!
Take advantage of cost savings and discounts
Ever heard of an EOFY sale? Of course you have! The EOFY is a time when many suppliers offer a range of attractive discounts and promotions to encourage you to purchase. By purchasing during this period, you may be able to save money and enhance the value of your budget. Better yet? You can often purchase more items or invest the savings into other areas of your business, meaning you’re able to stretch your budget even further.
Enhance your brand visibility
We’ve said it before, and we will say it again. Promotional products are a great way to boost your brand visibility and recall. By using, wearing, and giving away items branded with your logo, you create opportunities to be seen by your target market. From branded pens, through to drink bottles, beanies, stubby coolers and more, these promotional items provide a constant reminder of your business and brand, reinforcing your brand awareness and customer loyalty. By purchasing your branded promotional products prior to the EOFY, you are able to strategically plan what you need the items for, such as upcoming conferences or expos, giveaways, or staff and client appreciation gifts.
Make your clients love you
One of the key reasons our customers purchase promotional products time and time again? To foster customer engagement and loyalty, of course! By offering freebies or incentives, you are able to encourage customers to engage with your brand, make repeat purchases, or even refer your business to others. By aligning the promotional product with your target audience’s needs and preferences, these products can be used to create a positive impression of your brand, and build a stronger connection between your business and the customer. The end result? Customer loyalty and long lasting relationships.
Stand out
In the words of Dr. Seuss, “why fit in when you were born to stand out?”. In today’s competitive business landscape, differentiation is key. And what better way to stand out from the crowd than providing a tangible and memorable reminder of your business (cough, promotional products!). While digital marketing seems to be taking over the world, the physical nature of promotional items helps you leave a lasting impact. By offering your customers and clients a useful and high-quality product, you’re able to demonstrate your commitment to customer satisfaction and strengthen your brand’s position in the market.
As the financial year draws to a close, now is the time to make important decisions about your remaining budget. Don’t let your budget go to waste – contact our team to find out the best way to invest in promotional products that work for you and your business.
