Three letters for you – PMS. PMS in this context stands for Pantone Matching System. It is a universal system used to standardise colours so as all manufacturers are on the same page and can match colours no matter where you are or who you talk to. Each colour is made up of four primary colours for print – Cyan, Magenta, Yellow and Black or CMYK if you want the ever popular acronym. Think of your inkjet printer refills…or remember back to mixing primary colours in kindergarten! All colours come from different percentages of these 4 basic colours and based on this breakdown are then allocated a PMS Code to match.
For you and your logo this means once your logo is designed each colour in your logo will be given a PMS code which will allow you to reproduce your logo colours consistently from job to job and printer to printer.