Successful relationships with your clients and staff can be the result of numerous factors, but one of the often overlooked methods of showing your appreciation is the giving of a gift. And as a business, there is no better gift than a meaningful corporate gift with your logo on it.
Choosing the right gift is important, as it can show how you value the relationship you share. Similarly, giving a gift with your logo on it reinforces your brand and means your business logo accompanies the positive feeling felt by the gift recipient. The way in which you give to your staff and clients says a lot about you as a business.
Engaging in corporate gift giving with your staff and clients can have many positive benefits, such as:
Improving employee engagement and reducing staff turnover by creating a positive work culture
We all know what happens to employees who feel undervalued in their workplace- they are more likely to be unhappy, unmotivated and less productive. And then they leave. The consequence of this can be felt across the workplace, creating a negative culture that can be hard to shake.
The use of regular corporate gifts to reward staff for their hard work (think high-achievers or those who go above and beyond) or just as a thank you to your employees can go a long way to fostering a positive workplace culture. When staff feel valued and happy, they are more likely to enjoy coming to work, producing greater results for the business. I’d say that’s a big win for business!
Strengthen relationships with current and potential clients
Although new clients are important for growth, nurturing and strengthening your relationships with your current clients is essential, with research showing it can cost up to 5 times as much to attract a new customer. Simply sending an email here or there, or invoicing them monthly with little contact in between will not lead to a strong relationship.
Rather, you need to have a focus on these relationships and keep in regular contact with your customers. By sending a corporate gift with your logo, you not only open up lines of communication (your client will likely want to thank you), but it will keep your business front of mind for time to come.
By gifting your client with a corporate gift, you will strengthen your relationship with them. Clients will also be more inclined to do business with you again, with research showing 79% of people reporting they would likely do business with a company again after receiving a promotional product from them.
Corporate gifts help you stand out from your competitors
In today’s world, business competition is the highest it has ever been. Competitors are no longer those in the same city or state as you, with the emergence of Zoom and the increase of working from home your competitor could now be anywhere in the world. There’s also a good chance you’re not the only business your client works with. As such, it’s now more important than ever to maintain a competitive edge in your industry and stay top-of-mind with your clients.
Providing regular thoughtful corporate gifts to your clients is one of many ways that you can stand out from your competitors and set yourself apart. By doing so, it shows that you have a brand that cares for and values its clients. Also, research has shown over half of the respondents said their impression of a business improved after receiving a promotional gift.
If you would like to find out the best way to incorporate corporate gifting into your business strategy, get in touch with the team at Impression Promotional Products– we can work with you to determine the best corporate gifting strategy for your business.
